Innovation to the rescue in the first aid category
Consumers are shopping for fewer first aid products, but that’s not due to a shift in cautious behavior. People are still injuring themselves, especially now that they are outside and engaging in more activities. Manufacturers pointed to several reasons for the sales decline, and are innovating to counteract the slump.
“Last year, we saw more consumers shopping in the first aid category,” said Lauri Gosline, director of customer development and insights at Pleasant Prairie, Wis.-based Quest Products. “Driven by a cold spring, pantry loading in 2020 and 2021, and rising prices, the first aid segment has slowed down versus the prior two years.”
Citing Nielsen figures, Gosline noted that in 2021 consumers purchased first aid products more frequently, purchased more units per trip and repeated purchases at a higher level than now. On the bright side, those declines are being offset by gains within nonantibiotics, tape and wraps, lice treatments and petroleum jelly. That trend is one of the main drivers behind the company’s development of Alocane Burn Spray. “Through our research, we learned that 41% of burn shoppers actually prefer a spray format,” Gosline said.
[Read More: Q&A: TRI is redefining the first aid category with innovative new products that go beyond traditional wound care]
Nutricare Patch Natural Bamboo Bandages, SRP: $6.99 for a tube of 25 strips, $7.99 for a 10-pack of large bandages Bamboo fibers are eco-friendly but also safe for sensitive skin. Patch by Nutricare offers hypoallergenic wound care designed for people who get allergic reactions to other adhesive bandages, a sensitivity that the company said affects one of four people. The bamboo bandages, which are vegan friendly and cruelty free, are available in a range of latex-free strips, squares and rectangles.
Quest Alocane Burn Spray, SRP: $11.99
A new offering in the burn segment, Alocane Burn Spray uses 3.5-oz. Bag on Valve Technology, which allows for 100% use-up rate in a continuous spray, coupled with max FDA-allowed 4% lidocaine to relieve pain. Alocane Burn Spray also contains aloe to soothe and vitamin E to heal.
Curad Kendra Dandy Bandage Variety Pack, SRP: $6.99
For people looking for more style in their first aid, this bandage pack features exclusive, fashion-forward designs from renowned artist Kendra Dandy and Curad Flex-Fabric material that stretches for comfortable protection.
Tec Labs Tecnu Detox Wipes. SRP: $18.99 for a 12-pack
Waterless Tecnu Detox Wipes are made of rayon derived from bamboo fiber, and they remove poison ivy and oak oil, pitch, tar and other oily substances from skin, equipment, tools, pets and more. The sooner one removes urushiol (rash-causing resin from poison ivy, oak and sumac) from skin with a poison ivy wipe, the better chance of avoiding a poison ivy rash. Tecnu Detox Wipes are individually wrapped, and no water is required.
3M Nexcare Duo Adhesive Gauze Pads, SRP: $5.99 for a 4-pack
Nexcare has expanded its new Duo Adhesive line, which the brand launched last year. The bandages feature a flexible, breathable and water-resistant fabric bandage with a solvent-free, skin-friendly silicone adhesive that delivers all-day hold and pain-free removal without irritating the skin. The original line features bandages of traditional sizes for smaller cuts and scrapes, and the new Duo Adhesive Gauze Pads measuring 3 by 4 inches.
Band-Aid Band-Aid Brand Sensitive Skin, SRP: $5.79 for an assorted 20-count size pack or a 7-count extra-large pack
These hypoallergenic bandages are designed to provide wound care for sensitive and eczema-prone skin. They utilize Sensi-Layer technology for painless removal of the bandage with no damage to the skin. The bandage is durable and stays in place for 24 hours even when wet, and is recommended for use after cleaning the wound with an antiseptic wash.