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Survey: 45% of smartphone users with a retailer-branded app visit the retailer's store more often
NEW YORK — Are smartphone applications the magic bullet of marketing for retailers? According to a December 2011 ABI Research survey of U.S. consumers, it may be so.
Survey respondents who said they had downloaded a retailer-branded app said the app caused them to visit the store more (45.8%), buy more of the store/brand’s products and services (40.4%), tell a friend about their store shopping experience (35.8%) and encourage friends to visit the store (30.8%).
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Study: Probiotics may be able to reduce antibiotic-associated diarrhea incidence
CHICAGO — Consumption of probiotics is associated with a reduced risk of antibiotic-associated diarrhea, a common adverse effect of antibiotic use, according to a review and meta-analysis of previous studies published in the May 9 issue of JAMA, the Journal of the American Medical Association.