PORT WASHINGTON, N.Y. — Price trumps sales and special deals, customer service and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to a survey by NPD.
NPD's the Economy Tracker, a monthly monitor of consumer sentiment about the economy and spending, found that in its most recent survey, 85% of U.S. consumers said that price will be an extremely important/important factor in deciding where to shop in the near future, 10% more than those who feel sales and special deals are extremely important/important.