Special Report: New General Market Purpose-Driven Summit

10/3/2018

The retail game has changed — shifting consumer demographics, and the accompanying changes in demands — have forced retailers and suppliers to re-assess their approach. As Dan Mack explained at the outset of the New General Market Purpose-Driven Summit, put on by Drug Store News and Mack Elevation in June, “It’s about purpose. It’s about soul.”

It is no longer simply enough to put something on the shelf and expect it to sell — consumers need to feel connected to the brand they're buying. The event brought together more than 100 retailer and supplier executives, who heard from seven speakers and three panels about the different ways purpose can play a role in growing their business. Click the links below to read the individual reports.

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