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06/24/2021

Invisibobble, Crayola partner on limited-edition hair accessories

Gisselle Gaitan
Online Editor
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Invisibobble is launching a limited-edition colorful line of hair accessories.

The brand is partnering with Crayola on this latest launch, which consists of products that feature a nostalgic and colorful feel, the company said.

“Invisibobble’s playful spirit and hair-loving accessories are meant to empower you to celebrate your individuality while looking and feeling your best,” said Anthony Melzi, CEO, North America. “Crayola inspires people of all ages to express themselves through color, making this a natural partnership for our brands. We are beyond excited to work together and look forward to great success.”

Inspired by Crayola’s iconic crayon designs and colors, the initial invisibobble x Crayola collection features a children’s 10-piece multipack, five-piece multipack of the Original Traceless Hair Ring design and a children’s two-piece set of the Sprunchie design.

“Health and beauty is a core licensed category for Crayola. Color, creativity and self-expression are central to the Crayola brand and are key characteristics for successful beauty or fashion offerings,” said Warren Schorr, vice president of global business development and licensing at Crayola. “We believe our partnership with Invisibobble, an innovator in the space, adds a whimsical and colorful touchpoint to consumer's daily routine.”

The invisibobble x Crayola collection is available online at invisibobbleus.com, Ulta.com, Target.com and Amazon.com, as well as at CVS Pharmacy, Kohl’s and Meijer, for a retail price ranging between $8 to $10.

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