Invisibobble, Disney partner on princess-inspired hair accessory collection

Invisibobble is looking to help users of its hair accessories channel their inner Disney princess.

The brand announced a collaboration with Disney that will see its product technology and design collide with the worlds of such Disney characters as Belle, Cinderella, Ariel and Frozen’s Anna and Elsa.

Featuring four new designs that include the Bowtique, HairHalo, two-piece Sprunchie multipack and five-piece Original Traceless Ring multipack, each product was designed to speak to the artistic style of the character they represent, the company said.

“We feel everyone deserves to look and feel like a Disney heroine every day, so why wouldn’t that apply to hair accessories,” invisibobble founder, Sophie Trelles-Tvede said. “The collection brings the nostalgic magic of Disney Princess characters and Frozen queens to modern designed accessories that are fun and playful for all Disney fans. Invisibobble is beyond excited to team up with Disney and we look forward to helping create those enchanting moments that last a lifetime.”

Consumers will be able to find the Invisibobble and Disney collaboration at such retailers as Kohl’s, Amazon.com, Ulta Beauty, Publix, Bed Bath and Beyond, and online at invisibobbleus.com for a price that ranges from $10 to $15.