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Navigating the health-and-wellness trend
Health-and-wellness trends are taking the CPG and retail industries by storm, and that is no less the case when it comes to the confectionary industry specifically.
As consumer dietary habits have shifted in recent years, confectionary companies in particular have had a tougher task of finding ways to drive growth in the candy aisles. Candy sales have been trending down, with consumers opting for better-for-you snacks.
The bright spot for candy manufacturers and retailers has been novelty and seasonal confections.