In this Issue

Tapping into the Hispanic OTC market
Segmenting the go-to-market strategy to fully incorporate the Hispanic consumer in any OTC product launch is a great way to accelerate sales growth, noted Carlos Gutierrez, VP strategy and insights healthcare at Univision Communications. Univision Communications Inc., in partnership with Nielsen, in October took a deep dive into how Hispanics buy and shop the self-care aisles.
Savings from generics hit all-time high
Generic medications saved the U.S. healthcare system more money in 2015 than ever before, according to the eighth-annual “2016 Generic Drug Savings & Access in the United States Report,” compiled by Quintiles IMS Institute on behalf of the Generic Pharmaceutical Association.

(To view the full Category Review, click here.)

New OTC world order, according to Kline Group

There is a new world order across the OTC community, the Kline Group reported.

(To view the full OTC Trend Report, click here.)

Between 2010 and 2015, Johnson & Johnson retained its status as the No. 1 OTC manufacturer by dollar volume organically, without making any blockbuster corporate acquisitions. And Bayer reinforced its hold on the No. 2 OTC market position following its bolt-on acquisition of Merck’s Consumer Health business in 2014.
Specialty Focused: DSN interviews Walgreens specialty pharmacy group VP

The significant role that specialty pharmacies play in specialty care — from ensuring patients have access to their specific disease state treatment to delivering necessary training and other services around their medication — is something Walgreens Specialty Pharmacy knows well.
All-natural, organic gain momentum

The drug channel has seen the all-natural and organic beauty categories grow aggressively in recent years. The roster of brands offering natural and organic skin and hair care products has expanded, and consumers have more knowledge and choices when it comes to natural beauty than ever before.

(To view the full Category Review, click here.)
Merchandising ‘Better Health Made Easy’

Two years ago, CVS Pharmacy made the bold decision to walk away from tobacco. It was the right move for a lot of reasons, but the fact remained: There was a $2 billion sales hole that needed to be plugged.

(To download Special Report: Double Down on Health, click here.)
Multicultural beauty grows, some lean toward natural

A lot of brands, both indie and mainstream, are rethinking their strategies when it comes to beauty products aimed at multicultural consumers.

(To view the full Category Review, click here.)
Conversions complete, CVS brings customer service, pharmacy tools to Target shoppers

In the slightly less than one year since CVS Health acquired all of Target’s 1,669 pharmacies and 79 retail clinics, the company has completed the process of turning them into CVS Pharmacy and MinuteClinic locations, converting as many as 150 stores per week at the peak of the integration process.

(To download Special Report: Double Down on Health, click here.)
‘Be The First’ aligns profit, philanthropic goals

CVS Health rocked the industry in 2014 when it removed cigarettes and tobacco from its pharmacy shelves in an effort to promote health and reduce chronic illnesses associated with tobacco-use. Now, the retailer is taking yet another stance against tobacco-use with a hefty $50 million initiative to help deliver the nation’s first tobacco-free generation.

(To download Special Report: Double Down on Health, click here.)
Millennials turn to external pain relief

The demographic that’s driving much of the 10.3% growth across external analgesics may come as a surprise because it isn’t an arthritis-suffering baby boomer.

(To view the full Category Review, click here.)