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Sales growth, strong margins for VMS
The minerals/supplements category saw year-over-year growth of 8%, with the one- and two-letter vitamins up 4%. Growth was led by Quincy Bioscience followed by private label in the minerals/supplements category (see Figure 1). Prevagen led drug channel growth in minerals and supplements, which nearly doubled in sales up 87%, while IBgard’s skyrocketed 306% year over year. Larger brands that contributed with double-digit growth were Nature’s Bounty, Culturelle and Align (see Figure 2).
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Beauty app-splosion
Beauty brands are rushing to add apps as a ploy to allow shoppers to experiment with beauty more often, while also eliminating the need for consumers to return products because of disappointment in shades. If a brand doesn’t have an app now, it probably will this year.
(To view the full Beauty Trends Report, click here.)
L’Oréal kicked off the trend two years ago with Makeup Genius, but many others have been quick on its heels.