In this Issue

MCLEAN, Va. — The newest innovation from Mars in the better-for-you space is goodnessknows snack squares, part of a long-term commitment from the company to promote health and well-being — and introduce more choices for consumers.

SAN ANTONIO — In May, Mission Pharmacal announced that its Lycelle Head Lice Removal Kit successfully switched from prescription-only to over-the-counter, bringing a new choice to the self-care aisle to combat “super lice.”

NEW YORK — The popularity of the movie “Frozen” ignited a braid craze. But how was David Shapiro supposed to get the plaited look for his 3-year-old daughter Hunter, who has a head of springy corkscrews? He is one of many men who have attended braiding courses taught by hair guru Cozy Friedman in her New York salons. The biggest demand comes from those who have to create the looks on offspring with curly or coiled hair.

NORWICH, N.Y. — One of America’s leading Greek yogurt brands is moving outside the yogurt aisle for the very first time. Chobani has introduced two brand new product offerings: Chobani Meze Dips and Drink Chobani. Chobani Meze dips are a new line of Greek-yogurt based dips with four flavors — Roasted Red Pepper, Smoked Onion Parmesan, Three-Pepper Salsa and Chili Lime. Each dip has just 1 g of fat per two tablespoon serving and is low in calories. The 10-oz. containers have a manufacturer’s suggest retail price of about $3.99.

MASON, Ohio — Fit Organic Mosquito Repellent Spray, a unique formula comprised of organic lemongrass grown in Nepal and organic oleic acid derived from sunflowers in the United Kingdom, protects against biting insects for up to three hours.

When Sephora introduced its compact contour app two years ago, it ignited the contouring trend. Now, Sephora has put its efforts behind teaching women how to “cancel out color concerns.”

Joseph Juliano, VP marketing for analgesics, eye care and marketing services at Prestige Brands

Prestige Brands has introduced the first preservative-free eye drop in a multi-dose bottle in the United States with Clear Eyes Pure Relief. Drug Store News sat down with Joseph Juliano, VP marketing for analgesics, eye care and marketing services at Prestige Brands, to discuss the brand launch, along with trends impacting the overall eye care category.

For the second year in a row, spending on medicines in 2015 grew by double-digits, increasing 12.2% on an invoice basis to $424.8 billion, according to the IMS Institute for Healthcare Informatics’ medicine report on spending for 2015.