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Consumers seek more novelty, seasonal options
Where would the candy category be without seasonal merchandise? Seasonal candy sales are a driving force in the category, with seasonal period sales accounting for 55% of the confectionary pie, according to the National Confectioners Association. Unique seasonal in-and-out items shaped and colored specifically for a season represent 22% of category sales. In 2014, NCA estimates that seasonal candy sales will account for $7 billion.
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Q&A: The 'magic' touch with Mezei Jefferson of Softsheen-Carson
With a history that goes back more than 100 years, Softsheen-Carson’s Magic Shave has become a legacy brand within the African-American male grooming segment. To learn more about the brand’s history and its new Bump Rescue Skincare line, Drug Store News recently talked with Mezei Jefferson, director of education for Softsheen-Carson.
DSN: After more than 100 years, Magic Shave was reformulated and revamped with a new look. Can you elaborate?