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Pharma slow to engage social media
To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.
A new report from the IMS Institute for Healthcare Informatics concludes that fewer than half of the top 50 global pharmaceutical manufacturers “have some level of healthcare social media engagement.” This, despite the fact that “increasingly, patients are turning to social media as an essential forum for obtaining and sharing information related to their health,” noted Murray Aitken, the institute’s executive director.
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Study: Beauty brands turn to YouTube
YouTube is transforming the beauty space. Incorporating YouTube into Web and commerce initiatives and leveraging YouTube’s independent beauty personalities can unlock significant opportunities for brands, especially niche players, according to recent research by Pixability.