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CandyRific introduces new novelty items
LOUISVILLE, Ky. — CandyRific has introduced two novelty items for spring. The Cinderella Light and Sound Wand with Candy, an extension of CandyRific’s princess line with Disney Consumer Products, features Cinderella in her classic blue ball gown on top of the wand, which makes a magical sound, lights up and includes .53-oz. of microbytes candy.
A Spiderman Candy Fan also has been introduced, featuring Spidey atop a candy fan, which also includes .28-oz. tube of microbytes candy.
Both products retail for $3.99 and are available in 12-count displays.
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Search engines, social media key to unlocking opportunity for beauty brands
The nature of beauty products invokes a highly engaging shopping experience whereby customers are accustomed to touching, feeling, smelling and trying on each product and color to find the best fit. Despite this, beauty brands are making strides in the digital world, and e-commerce continues to be a consistent vehicle for how beauty mavens shop, according to recent research by digital marketing firm PM Digital.