At the recent New General Market Purpose-Driven Summit, Dan Mack noted that the key to capturing the New General Market consumer is soul, and that getting in touch with a brand’s soul requires reflection.
The New General Market Purpose-Driven Summit featured a panel of CPG executives titled "What’s Your Why," where panelists discussed the extent to which the reason behind companies bringing their products to market can be critical to how they go about selling them.
Brandless chief merchant Rachael Vegas told attendees of the New General Market Purpose-Driven Summit about the role curating the consumer experience played in growing Brandless' brand equity.
At the New General Market Purpose-Driven Summit, L2’s Evan Neufeld discussed how brands can approach consumers as technology drives changes in the ways shoppers relate to brands.
Mike Clementi, Unilever’s vice president of human resources-North America and customer development, discussed how Unilever builds its corporate culture — and thus its brands — around purpose.
