Jackson’s debuts Cinnamon & Brown Sugar sweet potato chips

Jackson’s is debuting a new limited edition Cinnamon & Brown Sugar sweet potato chips.

The company, which touts its products as made with better-for-you ingredients like sweet potatoes and avocado oil, noted that 40% of snackers are seeking healthier options.

To that end, Jackson’s said it is leading the charge, offering non-GMO, top nine allergen-free and vegan-friendly products.

[Read more: Consumers demand health snacks, reject empty calories]

Cinnamon & Brown Sugar sweet potato chips blend sweet and savory flavors, which Jackson's noted are perfect for fall and winter gatherings. These chips are a great fit for holiday entertaining, gift guides, or spicing up a charcuterie board, the company suggested. 

“Fall just got crunchier with Jackson’s limited-edition Cinnamon Brown Sugar Sweet Potato Chips," the company said. "Jackson's heirloom, non-GMO sweet potatoes are kettle-cooked in premium avocado oil, then dusted with a nostalgic blend of cinnamon and brown sugar. It's like your favorite childhood cereal grew up and became a chip! Just sweet enough with a savory twist, these chips are perfect for all your autumn adventures.”

[Related: Jackson’s updates sweet potato chip line]