Jackson’s updates sweet potato chip line
Jackson’s is adding more than one new product to its well-known sweet potato chip line.
Made with avocado oil, the brand is launching Farmhouse Ranch to its portfolio as well as a Spicy Salsa Verde, which just so happens to be an update to its Spicy Tomatillo products.
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“It’s important for us to offer a variety of flavors so we have something for everyone, while continuing to ensure we use only the best ingredients,” said Scott Reamer, Jackson’s co-founder and innovation lead. “We have been on innovation overdrive in the kitchen, working to develop the perfect flavor combinations that marry the subtle earthiness of the sweet potato with various spices. We are thrilled to kick 2023 off with a bang by sharing these new bold flavors, the first of several we plan to launch in the year ahead.”
Made with heirloom, non-GMO sweet potatoes that are kettle-cooked low and slow in avocado or coconut oil, Jackson’s Farmhouse Ranch flavor contains a cool tang of classic ranch, herby flecks of dill and chive.
The Spicy Salsa Verde chips contain an elevated spice mix of piquant roasted tomatillos, jalapeño peppers and fresh onions.
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Free of refined oils, polyunsaturated fatty acids, artificial flavors and ingredients, Jackson’s new launches come in a 1.5-oz. bag that retails for $1.79 and a 5-oz. bag for $4.49.