MorningStar Farms, Pringles join forces on plant-based Chik’n Fries

MorningStar Farms is expanding its plant-based Chik’n line via a partnership with Pringles.

The two companies have joined forces on the launch of Chik’n Fries in two flavors — original and scorchin’ cheddar cheeze.

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“Given our mission to bring more people into the plant-based protein space, partnering with Pringles seemed like the perfect next step in plant-based innovation for MorningStar Farms,” said Danielle Rappoport, Kellogg’s marketing director of plant-based protein. “We’re excited to build upon the success of our most recent product launches and bring Chik’n Fries into MorningStar Farms versatile plant-based lineup, tapping into Pringles fun and distinct flavor profile for a groundbreaking matchup. We’ll continue to show our audience that you don’t have to sacrifice taste to eat plant-based, whether you do full-time or occasionally.”

Crispy and golden on the outside, the Chik’n Fries are made with plant-based protein and contain 11g of protein per serving, the company said.

The scorchin’ cheddar cheeze flavor contains savory and salty notes that are packed with a balance of cheddar flavors and heat. On the other hand, the original variety contains notes of chicken broth flavor with a potato-crisp taste.

“Pringles is known for its crisp crunch, iconic can and flavor combinations, and we are excited to give the fans a new way to experience the brand outside of snacking occasions,” said Mauricio Jenkins U.S. marketing lead for Pringles. “This partnership with MorningStar Farms brings the well-known and loved Pringles flavor into the plant-based space with chik’n fries, a fun and delicious mashup.”

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MorningStar Farms Chik’n Fries in original will be available at retailers in March and scorchin’ cheddar cheeze will be hitting shelves in the fall.