Jelly Belly unveils ‘Star Wars’-inspired collection
To a galaxy far, far away is where Jelly Belly wants to take consumers.
The brand unveiled its new collection of packages inspired by the “Star Wars” saga and just ahead of the latest release from the franchise, “Star Wars: The Rise of Skywalker.”
Featuring two 2.8-oz. grab and go bags, consumers can expect to find C-3PO and R2-D2 on the packaging, and a range of flavors inspired by the color scheme of the droids.
In addition, there will be 1-oz. grab and go bags available that feature the art of Kylo Ren, Chewbacca, BB-8 and R2-D2, the company said.
For those looking for something a little different, 1-oz. tins featuring BB-8, Chewbacca and Stormtrooper character art will be available as well.