Jelly Belly’s Harry Potter collaboration grows with Butterbeer candies
Jelly Belly continues expanding its partnership with Warner Bros. Consumer Products by launching a new line of “Harry Potter” candies.
New additions to the line include a collection of five Butterbeer-inspired chewy candies and milk chocolate bars that come in creative packaging, ranging from festive barrel tins, glass mugs and jelly bean dispensers, the candy company said.
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“We’re thrilled to celebrate the magic of the holiday season with these new additions to our Harry Potter collection,” said Rob Swaigen, vice president of global marketing at Jelly Belly Candy. “At Jelly Belly, we pride ourselves on true-to-life flavor in every candy we create, so we’re excited to offer Wizarding World fans the taste of Butterbeer in a candy form for the first time ever.”
The entire line of new products includes:
- Butterbeer Chewy Candy: Inspired by the beloved drink from the film and served in the shape of a traditional Butterbeer glass mug;
- Butterbeer Milk Chocolate Bar: A milk chocolate treat, which features a smooth and creamy Butterbeer filling, comes in detailed barrel shapes that make up each of the bar’s six squares;
- Butterbeer Barrel Tin: A barrel-shaped tin filled with Butterbeer Chewy Candy;
- Butterbeer Glass Mug: A glass mug, which is adorned with the metal crests of all four Hogwarts houses and filled with Butterbeer Chewy Candy, includes a collectible Butterbeer coaster; and
- House Points Counter Dispenser: A jelly bean dispenser inspired by the famed house points counter in the films, it features an hourglass shape and Jelly Belly flavors representing each Hogwarts house — Hufflepuff, Slytherin, Gryffindor and Ravenclaw.
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Additional information regarding the new Jelly Belly Harry Potter candies can be found online.