Just For Men debuts temporary brush-in, wash-out color

Just For Men’s 1-day Beard and Brow Color is a dye-free temporary brush-in and wash-out color.
Gisselle
Just For Men 1-day Beard and Brow Color

Just For Men is adding a brand new temporary color solution to its portfolio.

New from the brand is the 1-Day Beard and Brow Color, which is a temporary brush-in and wash-out color.

[Read more: Dr. Squatch enters skin care aisle with hand, body lotion]

Made with a hypoallergenic formula, the product works to transform and define men’s beards and brows by eliminating grays with a natural-looking color that lasts all day until washed out, the company said.

“Just For Men has dedicated over 30 years to innovating and transforming the men’s hair and beard color category to provide products and tools that effortlessly elevate our consumers’ personal grooming routines,” said Stuart Hendrickson, senior director of men’s care at Combe. “With 1-Day Beard and Brow Color, we’re excited to introduce an easy-to-use, temporary color product into the growing men’s grooming category, and empower our consumers to achieve real transformations that support their lifestyle.”

[Read more: Men’s grooming: Is the men’s personal care category expecting a bounce this year?]

Just For Men’s 1-day Beard and Brow Color is available for purchase at major retailers nationwide for a suggested retail price of $13.99.

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