Kellogg’s is adding a hint of fun to breakfast time with its new Frosted Flakes Minecraft cereal.
The limited-edition cereal features Frosted Flakes and green squares of “Creeper Bit” marshmallows that evoke Minecraft’s pixelated block look, the company said.
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In addition, each box of Kellogg’s Frosted Flakes Minecraft includes a code to redeem 350 Minecoins to be used in the Minecraft universe.
“There was such incredible fan reaction following our first partnership with Minecraft, we had to bring it back again—this time with Kellogg’s Frosted Flakes,” said Laura Newman, senior director of brand marketing at Kellogg Company. “Many Kellogg’s Frosted Flakes fans are gamers, and Tony made his streaming debut last summer, which is why we’re so excited to introduce another flavorful gaming-inspired experience with this new Minecraft collaboration.”
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Consumers can find Kellogg’s Frosted Flakes Minecraft cereal available for a limited time beginning in April for a suggested retail price of $5.29 per 8.4-oz. box and $6.49 for a 13.5-oz. box.