Although there’s no pairing quite like cereal and milk, Kellogg’s is debuting a brand-new twist on the breakfast staple.
Designed to cater to those who are on the go, new from the company is Instabowls.
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No milk is required, and all consumers have to do to enjoy their favorite cereals is add cold water to the bowl to get real milk instantly, the Battle Creek, Mich.-based company said.
“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life's everyday curve balls prevent traditional sit-down meals,” said Chris Stolsky, marketing director at Kellogg. “We created Kellogg’s Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes or clean-up.”
Available in Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch, each portable bowl is pre-portioned, and features instant milk, the company said.
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Currently, Kellogg’s Instabowls is available in the cereal aisle at Walmart for a suggested retail price of $1.98. The product will roll out to additional retailers at a later time.