Kellogg’s adds variety to Elf on the Shelf cereal

Although the holiday season is still months away, Kellogg’s is looking to get consumers in the spirit of the most wonderful time of the year.

The Battle Creek, Mich.-based company is keeping with tradition by once again bringing back its Elf on the Shelf cereal line, but this time with a twist.

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Consumers will be able to pick up the signature sugar cookie variety, which contains sugar cookie-flavored red and green star pieces and mini marshmallows, as well as the new hot cocoa cereal offering.

This new, festive and limited-edition hot cocoa cereal contains cocoa-coated star pieces that are mixed with white mini marshmallows, channeling the chocolatey flavors of a mug of hot cocoa, the company said.

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“The Elf on the Shelf has become a beloved holiday tradition, much like decorating the tree or exchanging cookies,” Laura Newman, senior marketing director of Kellogg All Family Cereal said. “For the third consecutive year, we’re bringing the magic of the holiday season to the breakfast table so families can celebrate the holidays with their Scout Elf pals over a delicious spoonful of hot cocoa, sugar cookie or a combination of both.”

Currently, the limited-edition Elf on the Shelf hot cocoa cereal is available exclusively at Walmart. On the other hand, the Elf on the Shelf sugar cookie variety will be available at retail stores nationwide and online. Both offerings carry a retail price that ranges from $3.99 to $5.69.