Kelsea Ballerini named newest CoverGirl ambassador

CoverGirl has appointed a new brand ambassador.

The beauty brand shared that Grammy-nominated, ACM and CMA Award-winning artist Kelsea Ballerini is now part of the CoverGirl family.

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“I’ve been a fan of CoverGirl for as long as I can remember. I’ve always had an iconic tube of CoverGirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a CoverGirl,” Ballerini said. “Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with CoverGirl, and I can’t wait to share more about my favorite products from the brand.”

Ballerini, who made history as the only female country artist to log three consecutive number-one singles from a debut album, will be the face of a yet-to-be-announced collection from CoverGirl coming this spring.

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“We are thrilled to welcome Kelsea Ballerini into the CoverGirl family. She is a lover of beauty, constantly experimenting with fun makeup looks as part of her creativity," Stefano Curti, chief brands officer, consumer beauty, at Coty, home to CoverGirl said. "Kelsea expresses her true self on and off the stage and lends her voice to causes that are important to her, like using cruelty-free beauty products, a value we at CoverGirl hold close as a Leaping Bunny certified brand. We’re so excited to have Kelsea join an iconic line up CoverGirls who share the same passion for accessibility, inclusivity and individuality.” 

In addition, she also will be joining the brand in a multi-year partnership, the company said.