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01/28/2021

CoverGirl drops transfer-proof products

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

Wearing masks has become part of daily life.

One of the struggles is of course makeup getting on masks, which is something CoverGirl is looking to tackle head-on with its new launches.

New products from the brand, which it highlights as transfer-proof, are:

  • Outlast Extreme Wear 3-in-1 Full Coverage Liquid Foundation, which just so happens to combine all the benefits of a primer, concealer and foundation in one product. Featuring a formula that is transfer-, humidity- and sweat-proof, it contains SPF 18 sunscreen protection, blends into skin without caking, and is available in 21 shades;
  • Outlast All-Day Lip Color Neutrals Collection, which consists of trans-seasonal shades that work across all skin tones, provide up to 24-hours of wear, contain a nourishing topcoat that aims to lock in moisture, will not bleed, feather or cake, and comes in seven shades;
  • The Perfect Point Plus Liquid Liner, which contains a formula that will not smudge, flake or fade. It glides on easily for a precise and smooth application, features a bold and highly pigmented color formula, dries quickly and comes in three shades; and
  • Simply Ageless Instant Wrinkle Blurring Pressed Powder, which is a mattifying creamy pressed powder that hydrates, and aims to reduce the look of pores, fine lines and wrinkles. Featuring a non-drying formula, it contains hyaluronic acid and vitamin C to refresh and even skin tone, does not cake or flake, and is available in eight shades.

CoverGirl’s latest products will be available at mass-market, drugstore, food and e-commerce retailers nationwide beginning January/February. Prices are at the sole discretion of the retailer.

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