Wearing masks has become part of daily life.
One of the struggles is of course makeup getting on masks, which is something CoverGirl is looking to tackle head-on with its new launches.
New products from the brand, which it highlights as transfer-proof, are:
- Outlast Extreme Wear 3-in-1 Full Coverage Liquid Foundation, which just so happens to combine all the benefits of a primer, concealer and foundation in one product. Featuring a formula that is transfer-, humidity- and sweat-proof, it contains SPF 18 sunscreen protection, blends into skin without caking, and is available in 21 shades;
- Outlast All-Day Lip Color Neutrals Collection, which consists of trans-seasonal shades that work across all skin tones, provide up to 24-hours of wear, contain a nourishing topcoat that aims to lock in moisture, will not bleed, feather or cake, and comes in seven shades;
- The Perfect Point Plus Liquid Liner, which contains a formula that will not smudge, flake or fade. It glides on easily for a precise and smooth application, features a bold and highly pigmented color formula, dries quickly and comes in three shades; and
- Simply Ageless Instant Wrinkle Blurring Pressed Powder, which is a mattifying creamy pressed powder that hydrates, and aims to reduce the look of pores, fine lines and wrinkles. Featuring a non-drying formula, it contains hyaluronic acid and vitamin C to refresh and even skin tone, does not cake or flake, and is available in eight shades.
CoverGirl’s latest products will be available at mass-market, drugstore, food and e-commerce retailers nationwide beginning January/February. Prices are at the sole discretion of the retailer.