Kiss Colors & Care is not only launching a brand-new styling collection but also giving a glimpse at its new brand partner, international rapper, songwriter and model JT.
JT, who is a longtime fan of the brand’s products, aligns with the ethos of the brand message and belief — Your Hair, Your Style, the company said.
“I’ve always been the girl who was creative with her hair and looks. I’m not afraid to try different styles and different colors that are trendsetting. I love having options that cater to my texture and creativity, so being the face of Kiss Colors and Care was the perfect collaboration. Let's Be Bold!” said JT.
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As a Kiss Colors & Care brand partner, JT will work to champion the brand’s products through content creation for editorials, press and events.
“JT is the epitome of confidence and self-expression," said senior vice president of global marketing Annette DeVita-Goldstein. "Because Kiss Colors and Care celebrates creativity and style versatility, we could not think of a more iconic brand partner to represent the brand and its philosophy. We’re thrilled to have JT as our celebrity partner - she continues to be a disruptive force in the music, fashion, and beauty industries. She is bold and embraces new hair looks with confidence and authenticity, which aligns perfectly with our new styling collection.”
The collection includes the following products:
- Braiding Gel Maximum Hold and Braiding Gel Extreme Hold: Ideal for starting, maintaining, and moisturizing protective styles without buildup and flaking. The products are infused with Organic Jamaican Black Castor Oil, Peppermint Oil, Rosemary Oil, Olive Oil, and Biotin B7 Organic;
- Locking Gel Regular Hold and Locking Wax Maximum Hold: Designed to help start and maintain locs without buildup and flaking. The products are infused with Organic Jamaican Black Castor Oil, Peppermint Oil, Rosemary Oil, Olive Oil, and Biotin B7 Organic;
- Twist Curl Gel: Made with a lightweight formula that provides a soft, touchable hold for defining sponge twist styles, twist-outs, flat twist styles, and more. It is infused with Organic Jamaican Black Castor Oil, Peppermint Oil, Rosemary Oil, Olive Oil, and Biotin B7 Organic;
- Foam Mousse: A multipurpose styler that adds the finishing touch to protective styles and sets twist-outs, roller sets, wrap-styles, and more. It is infused with Organic Jamaican Black Castor Oil, Peppermint Oil, Rosemary Oil, Olive Oil, and Biotin B7 Organic;
- Edge Fixer Wax Stick: Featuring a push-up or twist-up dispenser gives power and control for easy, mess-free styling. It is infused with Biotin B7 and Shea Butter to stimulate growth and strengthen roots, and is available in sweet peach, original, coconut, and watermelon scents; and
- Reversible Premium Crepe Satin Bonnet, Super Jumbo Bonnet and Braid Bonnet: Made with two different densities of silky polyester threads to help maintain healthy hair and natural curls. It is designed for day or night wear to aid in defending against dryness, friction, and split ends.
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Kiss Colors & Care’s new products are available for purchase online and at select Walmart and CVS Pharmacy stores.