Kiss Lashes marks 1st influencer collaboration with Meredith Duxbury
Kiss is launching a limited-edition holiday lash collection that also marks its first-ever influencer product collaboration.
The Meredith Duxbury x Kiss Limited Edition Holiday line, which was inspired by Duxbury’s glam makeup looks, consists of lashes that are full of volume and can help elevate any beauty look, the company said.
[Read more: Kiss Products welcomes digital destination dedicated to all things beauty]
“We are incredibly proud to be partnering with the phenomenal beauty creator Meredith Duxbury on our first ever influencer collaboration for Kiss lashes,” said Annette Devita-Goldstein, senior vice president of global marketing. “Together we have created a truly glamorous collection of lashes designed to inspire all beauty enthusiasts to lash up this holiday with stunning lashes and a wink to the ‘70’s disco era.”
Duxbury, a content creator on TikTok, boasts 17 million followers and has been a longtime fan of the brand.
“I have been wearing Kiss Lashes for years and am so excited to be partnering with the brand on their first ever lash collaboration!" Duxbury said. "I genuinely love the styles we designed and am so excited for everyone to finally check them out.”
[Read more: Beauty consumers on the demand for transparency]
The collection features eight lash styles that retail for $8.99 each and can be found in-store and online at Ulta Beauty, Walmart, CVS Pharmacy and Walgreens.