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Kiss Products welcomes digital destination dedicated to all things beauty

Beautify.Tips was designed to help beauty lovers stay up to date on the latest tips, tricks and trends.

Kiss Products has launched Beautify.Tips, a digital destination highlighting all things beauty related.

Featuring an online magazine titled “Your New Guide to Gorgeous,” visitors can stay up to date on the latest tips, tricks and trends to help beauty lovers at all skill levels DIY their best life, the company said.

[Read more: Kiss, Joah Beauty and (Red) launch special edition cosmetics]

To lead Beautify.Tips, the brand has named Janene Mascarella, who has more than 20 years of experience in beauty and lifestyle journalism, as its editor-in-chief.

“Kiss has been my go-to nail and lash brand (both personally and professionally) for many years, and I’m beyond thrilled to join the company and build a place where beauty lovers at all skill levels can find confidence, conversation, and community,” said Janene Mascarella. “I have spent the last decade as a beauty editor, and this next chapter of my career is truly a dream come true. My goal is to empower and inspire readers one Beautify tip at a time.”

Beautify.Tips will cover everything from the viral siren eye to the classic French manicure, as well as celebrate forms of self-expression, promote body positivity and champion glam for all, the company said.

[Read more: Kiss New York Professional addresses skin concerns with Tea Tree collection]

“As a global beauty leader, the launch of Beautify.Tips is a perfect new venture for Kiss Products. It will be the go-to destination for the highly involved beauty consumer interested in staying in-the-know. The platform will focus on all categories across the beauty space and become an indispensable source of information, education and inspiration,” said Annette DeVita-Goldstein, senior vice president of global marketing at Kiss Products. 

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