Kiss Products’ imPress simplifies lash application

Kiss Products has launched a new line of lash products that have simplified the application process.

ImPress Press-On Falsies, a one-step, press-on under false eyelashes, uses pre-bonded lash technology that eliminates the need for glue with a special adhesive that delivers a secure 24-hour hold.

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“We are excited to bring the same innovation that transformed the nail category into the false lash category,” said Annette DeVita-Goldstein, senior vice president of global marketing. “The imPress brand's breakthrough press-on technology makes false lash application effortless. It’s another industry game-changer from Kiss.”

Lash looks can be customizable in three clusters — natural, voluminous and spiky. Each kit contains 20 pre-bonded clusters for two to three complete applications and a precision non-stick applicator.

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ImPress Press-On Falsies retail for $16.99 and are available for purchase online and at mass retailers.