Kraft Real Mayo heats up condiment aisle with Buffalo Style Dressing
Kraft Real Mayo is venturing into the spicy food category with its new Buffalo Style Dressing.
The product contains cayenne pepper puree for a spicy burst of flavor, the company said.
To celebrate the dressing’s launch, Kraft designed the Buffalo Balm, an on-the-go tube filled with the sauce.
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“As our fans know well, when you are obsessed with a flavor, you never leave your house without it,” said Frances Sabatier, brand manager at Kraft Real Mayo, at the Kraft Heinz Company. “As the Mayo brand for Mayo freaks, Kraft Real Mayo is proud to champion our fans' individuality through our products and how our fans enjoy them. Buffalo Balm lets mayo freaks boldly bring our new Buffalo Style Dressing everywhere—it packs easily, flavors food quickly, and like our fans, stands out unapologetically.”
Consumers can find Kraft Mayo’s Buffalo Style Dressing available for purchase at major retailers nationwide.