Kroger to feature Tovla Jr. cookware products for kids
Tovla Jr., a manufacturer of kid-safe cookware and knives, will be available at more than 500 Kroger stores nationwide.
The company offers a wide range of products, including child-safe knives, baking kits, kid-friendly measuring cups, mixing bowls and a recently launched chopping tool for the youngest of chefs. Its mission is to develop innovative tools that empower all children to reach their full potential—in the kitchen and life.
Tovla Jr. is one of Amazon's top-selling brands in its category and also can be found online at Target and Walmart. With this latest expansion into retail stores, Tovla Jr. is now more accessible to parents, equipping them with the necessary resources to introduce their children to the kitchen at a young age. This early exposure helps teach about nutrition, develop essential life skills, and foster creativity, the company said.
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Tovla Jr. has been a driving force in encouraging children's culinary adventures for more than seven years. Levine's vision was sparked by her own children's desire to learn and create in the kitchen.
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After identifying a gap in the market that was filled with toy cookware, Tova Levine, Tovla Jr.'s founder, introduced her first product, a child-safe knife for children as young as four, designed to slice fruits and vegetables with ease.
"It is an overwhelming feeling to know that a product I created to empower my own children is serving as a tool to build the self-confidence of children around the world," Levine said. "Seeing the look of pride and joy on the faces of children when they successfully cut and chop is an unforgettable moment, a powerful expression of their newfound sense of capability and self-worth."