Through the partnership, patients using Kroger’s online COVID-19 vaccine scheduler will receive a Lyft ride code with their appointment confirmation in certain markets.
Kroger launched 253 new items under its Our Brands line and reported digital sales growth of 16% and overall sales totaling $41.3 billion in the first quarter.
Kroger’s giveaway, starting next week, will give people who have received their vaccine from Kroger Health a shot at winning one of five $1 million payouts totaling $5 million in cash prizes and a chance to win free groceries for a year.
The retailer joins a growing list of retailers that are changing their mask policies to reflect current guidance from the Centers for Disease Control and Prevention.
