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KVD Beauty partners with influencer Mikayla Nogueira

The campaign celebrates how makeup can be used to express all sides of an individual’s personality.
@mikaylanogueira Here’s how to enter: 1) Post a 45+ second TikTok video of a split-face look that shows how you “follow the rules” and how you “f*ck the rules” with your makeup. 2) Follow @KVD BEAUTY and @mikaylanogueira on TikTok. 3) Use the hashtags #KVDFtheRules and #contest in your caption. No purchase necessary. Open to 18+ residents of 50 U.S. and D.C. only. Entries must be received by 11:59 PM PT on September 26, 2023. TikTok account must be set to public. Winners will receive a direct message on TikTok from @KVDbeauty and must respond within 24 hours of initial outreach to claim winnings. Must be able to travel to NYC between October 12-15, 2023. Void where prohibited. Official rules in link in bio and #KVDPartner ♬ original sound - Mikayla Nogueira
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KVD Beauty is embarking on a three-part content series with influencer Mikayla Nogueira.

The partnership comes on the heels of the beauty brand launching its Follow the Rules // F*ck the Rules campaign, which celebrates that makeup can be used to express all sides of an individual’s personality.

[Read more: Nailea Devora named Revlon’s newest global brand ambassador]

“When we were considering partners to participate in this campaign, we quickly and unanimously agreed that Mikayla would be the perfect fit,” said Sarah Koch, SVP and GM of KVD Beauty. “In addition to her expertise in the makeup artistry landscape, Mikayla has a special way of engaging her community with authentic, lighthearted and informative content which continues to set her apart from the rest. We look forward to working with both Mikayla and the contest winners to make this campaign a memorable one.”

Designed to engage fans and followers in a new manner, the initiative kicked off with a consumer-facing contest to help drive social media engagement, the brand said.

[Read more: KVD Beauty’s tattoo-inspired Tubing Mascara features 24-hour wear]

“This is the craziest thing I have ever done, I am so excited! KVD Beauty has always inspired me to say f*ck it and create looks that make me feel good. So, I want you to say f*ck it too! I’m honored that I get to work closely with a brand that I’ve loved since I was 16 years oldthat’s almost 10 years! I went to New York City then and spent all my money on KVD. This is an epic full circle for me,” said Nogueira.

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