KVD Beauty is embarking on a three-part content series with influencer Mikayla Nogueira.
The partnership comes on the heels of the beauty brand launching its Follow the Rules // F*ck the Rules campaign, which celebrates that makeup can be used to express all sides of an individual’s personality.
“When we were considering partners to participate in this campaign, we quickly and unanimously agreed that Mikayla would be the perfect fit,” said Sarah Koch, SVP and GM of KVD Beauty. “In addition to her expertise in the makeup artistry landscape, Mikayla has a special way of engaging her community with authentic, lighthearted and informative content which continues to set her apart from the rest. We look forward to working with both Mikayla and the contest winners to make this campaign a memorable one.”
Designed to engage fans and followers in a new manner, the initiative kicked off with a consumer-facing contest to help drive social media engagement, the brand said.
“This is the craziest thing I have ever done, I am so excited! KVD Beauty has always inspired me to say f*ck it and create looks that make me feel good. So, I want you to say f*ck it too! I’m honored that I get to work closely with a brand that I’ve loved since I was 16 years old—that’s almost 10 years! I went to New York City then and spent all my money on KVD. This is an epic full circle for me,” said Nogueira.