KVD Beauty’s tattoo-inspired Tubing Mascara features 24-hour wear
KVD Beauty is debuting a brand-new mascara — Full Sleeve Long + Defined Tubing Mascara — that was inspired by full-sleeve tattoos.
Created to provide 24-hour wear, length and definition via a brush that creates a 360-degree polymer sleeve around every lash, it also has a filigree-inspired bristle that grips and glides over lashes for a clump-proof application, and a contoured applicator for precise application, the brand said.
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Made with ultra-concentrated, ink-rich and black pigments, its 24-hour formula is free of waxes that normally can make mascara look gray and can easily be removed with warm water.
“We are thrilled to introduce Full Sleeve Long + Defined Tubing Mascara, the first-ever tattoo-inspired tubing mascara that wraps every lash like a full sleeve, but slides off easily with just warm water,” said Sarah Koch, senior vice president and general manager at Kendo Brands. “With its innovative 24H Tat-Tubing Technology and easy water removal, Full Sleeve delivers the ultimate lash transformation without the fuss of traditional mascara removal methods. With lash damage due to harsh makeup removal being at the forefront of consumers' mascara concerns, Full Sleeve is a game-changer for anyone who wants extreme length and definition that lasts all day yet removes gently with just water.”
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Made with vegan and cruelty-free ingredients, KVD Beauty’s Full Sleeve Long + Defined Tubing Mascara is available for purchase online and in-store at Sephora and Ulta Beauty for a suggested retail price of $25.