Lafe’s Natural BodyCare launches #24effect campaign

Lafe’s Natural BodyCare is rolling out a new campaign that highlights how cost can often impact the ability for consumers to choose a natural deodorant over a conventional one.

The Austin, Texas-based company’s #24effect campaign looks to help ease the cost of making the switch to natural, nontoxic deodorants by providing consumers who are interested with the chance to win various prizes, including a $1 off coupon promotion, a $100 gift card, and a year’s supply of products with a $500 gift card.

“Our new #24effect campaign is about viewing each day as an opportunity to make choices that positively impact our life, and with our recent launch into Walmart stores, consumers now have greater access to choose natural affordably,” founder and owner Lafe Larson said.

Lafe's products are third-party tested, provide 24 hour clinically proven effectiveness, and are made without the use of such ingredients as baking soda, aluminum, propylene glycol and petroleum.

In addition, the brand’s products are cruelty-free, non-GMO, vegan-free and gluten-free, the company said.