Lafe’s Natural BodyCare launches at Walmart

Lafe’s Natural BodyCare has expanded its distribution.

Known for its active, fresh and soothe deodorant twist-sticks, the brand’s products will be available at 4,200 Walmart locations across the nation.

The retailer will carry three of the company’s most popular scents — active, which is scented with citrus and bergamot essential oils; fresh, which has cedar essential oil and organic aloe notes; and soothe, which contains a lavender essential oil scent.

“One of the big misconceptions about natural is that it's more expensive than conventional. We've challenged that by creating natural products that are priced to be competitive with non-natural products,” founder and owner, Lafe Larson said.

Featuring a non-toxic and 24-hour clinically proven effective formula, the deodorant is made with natural and organic ingredients as well as essential oils, does not contain baking soda, aluminum, propylene glycol or petroleum, and are cruelty-free, gluten-free, non-GMO and vegan, the company said.

“We've been doing natural for over 25 years. This isn't a trend for us. We believe this partnership will allow us to fulfill our mission of bringing affordable, natural and organic products to everyone," Larson said.