Lawless Beauty releases Pinch My Cheeks blush
Lawless Beauty is introducing a new blush collection. The launch follow an expanded retail footprint in Sephora and Sephora at Kohl’s stores for the brand.
The Pinch My Cheeks Soft-Blur Cream Blush line features a cloud-like texture that offers versatile pigment and easy application, the brand shared.
The blush can be layered and blended with unwanted drydown and is formulated with green tea extract, hybrid elastomer microsphere powders and micronized pigments. It is designed to offer a soft-diffused and blurred finish, per Lawless Beauty.
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“Our brand DNA at Lawless Beauty is ‘Yes—Makeup, Makeup.’ We are so passionate about creating high-impact products that are stress-free, effortless to use, and formulated with beautiful, clean ingredients. As a full coverage lover, and someone with oily skin who sets my makeup with powders, I have never found a cream blush that applies nicely over powders, stays in place throughout the day, doesn’t make me look greasy, and doesn’t accentuate my pores,” says Annie Lawless Jacobs, founder and CEO of Lawless Beauty. “With Pinch My Cheeks, our goal was to create a cream blush that applies seamlessly over a set base without lifting or disrupting your makeup underneath. With a velvety smooth, softly matte finish to blur pores and diffuse imperfections, Pinch My Cheeks provides the fresh, healthy, natural finish of a cream with the soft focus, oil-controlling, long-wearing qualities of a powder, giving you the best of all worlds!”
Available shades include:
- Angel: A nude rose;
- Cherry Pie: A bright cherry pink;
- Gumdrop: A bright baby pink;
- Rosebud: A dusty cool rose;
- Starburst: A soft peach; and
- Valentine: A bright watermelon color.
Lawless Beauty’s Pinch My Cheeks Soft-Blur Cream Blush retails for $29 and is available for purchase online on the brand’s website and in-store and online at Sephora.
