-
Going bold with Maybelline’s Vivid collection
NEW YORK — When it comes to lip color, bold is in. Looking to further leverage this trend, Maybelline New York earlier this year expanded its Color Sensational Lipcolor line with the new Vivids collection.
With an array of bright pinks, corals and plums, the Color Sensational Vivids collection is positioned as Color Sensational’s brightest, most vibrant color ever.
To keep lips conditioned, the formula is infused with honey nectar and promises to keep lips nourished, never dry or cakey.
-
Lipstick brightens segment with bold sales
The lip segment is on the upswing with the shining star proving, once again, to be lip color. Lipstick continues to be the darling of the segment much to the detriment of lip gloss and lip treatments.
(For the full category review, including sales data, click here.)