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Liquid I.V. rolls out Energy Multiplier line


Liquid I.V.’s hydration-focused electrolyte drink mixes are welcoming a brand new beverage to its family.

The El Segundo, Calif.-based company is launching its Energy Multiplier line exclusively at more than 500 Costco locations across the nation.

“Costco has been an incredible partner ... we're excited to continue growing our list of innovative functional beverages offered to Costco members nationwide,” Ryan Wheeler, executive vice president of sales, said. 

Powered by CTT, cellular transport technology, Energy Multiplier features a blend of matcha, guayusa and ginger. It also contains roughly 100 mg of natural caffeine that aims to provide users with sustained energy throughout the day sans the crash in travel-friendly sticks.

“Consumers are getting smarter and smarter about what goes into their bodies,” Sean Lavin, Liquid I.V.'s vice president of mission and innovation, said. “With Energy Multiplier, we've created a beverage that offers a cutting-edge caffeinated blend — perfect for someone looking to boost their energy and their wellness. The vitamins and natural antioxidants from matcha green tea, guayusa and ginger provide a unique burst of sustained energy when people need it most.”

Like other Liquid I.V. products, Energy Multiplier is non-GMO, vegan and does not contain any artificial ingredients, the company said.

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