Live Tinted products roll out at Ulta Beauty

Live Tinted’s Huestick, Rays Copper Eye Masks, Hueguard and Hueglow are available for purchase at and at Ulta Beauty stores on Oct. 3.
Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture
a row of books

Live Tinted, founded in 2018 by South-Asian beauty entrepreneur Deepica Mutyala, is ready to reach a new batch of consumers.

The community-driven beauty brand recently shared that it is expanding its footprint by launching its products at Ulta Beauty.

Originally launched as a digital community and beauty movement that is rooted in inclusive, diverse and multicultural beauty, the brand debuted its first product in 2019 — Huestick.

The Huestick is a 4-in-1 multi stick that can be used as a color corrector to balance discoloration on the skin and conceal dark spots under makeup, as well as an eyeshadow, blush and lipstick.

[Read More: Olay Body’s Lotion collection hydrates, rejuvenates skin]


Since then, the brand has expanded its offerings and now will roll out onto the beauty retailer’s shelves with four products.

Aside from the Huestick, other offerings consumers will be able to purchase include:

  • Rays Copper Eye Masks, a biodegradable eye mask that looks to reduce puffiness under the eyes and minimize the appearance of fine lines. With its cooling hydrogel, it soothes, brightens and nourishes the area;
  • Hueguard, a daily mineral SPF 30 moisturizer that also doubles as a primer. Designed to protect the skin from harmful UVA/UVB rays and blue light, it features non-nano zinc and weightless formula that blends easily into the skin; and
  • Hueglow, a body and face serum that contains a botanical blend of extracts that include linden flower, ginseng and passionfruit for nourishment and light-reflective properties.

[Read More: BH Cosmetics, Doja Cat partner on makeup collection]

Live Tinted products will be shoppable at beginning Oct. 1 and in-store on Oct. 3.