Lola from Rio expands to Walmart USA, Walmart Puerto Rico and Navarro
Lola from Rio, one of Brazil’s top beauty brands, is expanding into Walmart USA, Walmart Puerto Rico and Navarro, a retailer within the CVS Health family that caters to the Hispanic community in South Florida.
The company said this expansion marks a major step in the brand’s mission to share the richness of Brazilian hair care with the world. Navarro stores are already carrying Lola’s products, while Walmart USA and Walmart Puerto Rico will roll out throughout March, ensuring even more customers have access to Lola from Rio’s hair care solutions.
Founded in 2011, Lola from Rio has built its legacy as a pioneer in Brazil’s beauty industry, offering vegan and sustainable hair care for all hair types and concerns, the company said. The brand's products are designed to embrace the beauty of every hair texture—whether straight, wavy, curly or coily—Lola’s formulations have become a staple in Brazilian households.
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Now, with a bold international push, the brand is bringing the best of Brazilian beauty to a wider audience.
The expansion brings Lola’s most beloved collections—Rapunzel, Meu Cacho Minha Vida, Morte Súbita, Xapadinha and Ela É Carioca—to major retailers. Walmart USA shoppers will now have access to bestsellers like Rapunzel Tonic, Milkspray and Shampoo. In Puerto Rico, customers can enjoy an expanded selection, including additional Rapunzel, Meu Cacho Minha Vida, Morte Súbita and Xapadinha products. Navarro also will carry a curated assortment of Rapunzel and Meu Cacho Minha Vida essentials.
Deeply inspired by Brazil’s beauty rituals and innovative hair care techniques, Lola’s products are crafted with natural ingredients that nourish, strengthen and restore hair, it added.
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The brand said it uses eco-friendly packaging made with P-Life resin, which degrades in just four years and aids in plant germination. With 100% recyclable packaging and vegan, cruelty-free formulas, Lola continues to lead the way in conscious beauty, the company said.
A milestone in this international expansion is Lola’s packaging update. For the first time, the brand is transitioning from Portuguese/English labeling to English/Spanish, making it even more accessible to its growing audience in the United States and Puerto Rico. This change underscores Lola’s commitment to inclusivity and reflects the brand’s understanding of its diverse consumer base.
“We are incredibly proud to bring a piece of Brazil to a wider audience,” said Katherine Moron, CEO of Tu Azul, the distributor who brought Lola from Rio to the United States. “Lola from Rio embodies the vibrancy and authenticity of Brazilian beauty while championing sustainability and inclusivity. This expansion allows more people to experience our innovative formulations and thoughtfully crafted products, designed for every hair type and need.”
