L’Oréal Paris’ ‘Worth It Resume’ campaign highlights setbacks that lead to success
L’Oréal Paris is calling on women to share their stories of failures experienced throughout their lives and highlighting how these challenges ultimately lead to success stories.
The “Worth It Resume” campaign aims to champion women’s worth by encouraging them to become entrepreneurs without fear or failure, as well as help them find the confidence to overcome obstacles, the company said.
“For more than half a century, L’Oréal Paris has been relentless in its dedication to breaking down barriers that prevent women from asserting their self-worth," said Delphine Viguier-Hovasse, global brand president, L’Oréal Paris. "Inspired by the brand’s iconic tagline, “Because I’m Worth It”, which mission is to value self-confidence and give every woman the power to express their worth, the “Worth It Resume” aims to create a new definition of success. It’s really a tribute to the challenges we all face that are in truth the stepping stones to success.”
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The campaign features women from around the world sharing their “resumes” on LinkedIn. Participants include actress and director Eva Longoria, actress Andie MacDowell, actress Helen Mirren, actress Jane Fonda, actress Aja Naomi King and actress Kate Winslet.
“I am proud to partner with L’Oréal Paris to help empower women to embrace risks and pursue their goals without the fear of failure holding them back,” said Longoria. “As a woman, I have experienced the immense sense of pressure to be perfect, but I have found that you have to step out of your comfort zone and become comfortable with hitting a few roadblocks on the journey to success. My hope in sharing my own failures in my “Worth It Resume” is to help women around the world redefine how they view “success” by inspiring them to celebrate the setbacks, the failures and the struggles that may ultimately lead them to their achievements.”
L’Oréal Paris ambassadors and executives will be sharing their resumes on LinkedIn, and encourage others to also share their stores by using the #WorthItResume hashtag across all social media platforms.
