L’Oréal previews Cell BioPrint offering personalized skin analysis
L’Oréal Groupe has unveiled a new tabletop hardware device designed to provide users with personalized skin analysis.
The L’Oréal Cell BioPoint, which was unveiled formally at CES 2025, utilizes advanced proteomics, which is the study of how protein composition in the human body affects skin aging.
Through an exclusive partnership with Korean startup NanoEnTek and the beauty company’s own Longevity Integrative Scienceä, the device aims to provide users with information regarding skin age, personalized advice on how to slow down the appearance of aging, offering information on how certain active ingredients will work on one’s skin and predictions on potential cosmetics issues before they become visible.
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"At L'Oréal, we're always looking toward the future of beauty, blending cutting-edge discoveries with our longstanding beauty expertise. With skin being the largest organ, and a key part of people's wellbeing, we are thrilled to unveil Cell BioPrint, an exclusive microfluidic lab-on-a-chip technology coupled with our century-long skin science leadership. With the Cell BioPrint device, we offer people the ability to discover deeper insights about their skin through specific biomarkers and to proactively address the beauty and longevity of their skin," said Barbara Lavernos, deputy CEO in charge of research, innovation and technology at L'Oréal Groupe.
The L'Oréal Cell BioPrint device also features NanoEntek's exclusive microfluidic lab-on-a-chip technology, which leverages some of its more than 100 patents to measure the presence of L'Oréal's groundbreaking protein biomarkers in five minutes. It works through a simple, non-invasive process comprised of the following steps:
- Put a facial tape strip on one's cheek, then place into buffer solution.
- Load the solution into the L'Oréal Cell BioPrint cartridge and insert it into the machine for analysis.
- While L'Oréal Cell BioPrint processes the sample, the Skin Connect device takes several images of one's face and a short questionnaire about skin concerns and aging is completed.
L'Oréal Cell BioPrint is scheduled to pilot with a L'Oréal brand in Asia later in 2025.
