Marc Jacobs’ At Lash’d Mascara boosts lash length, definition

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Marc Jacobs’ At Lash’d Mascara boosts lash length, definition

By Gisselle Gaitan - 06/16/2020

There’s a new mascara in town looking to provide extra length, curl and definition.

Marc Jacobs Beauty has launched its new At Lash’d Mascara, which looks to add instant length, definition and curl for an elevated, full-extension lash look, the San Francisco-based company said.

“I especially love long, spidery lashes. when we were working on at lash'd mascara, I referenced tons of iconic images of women with very long, defined eyelashes. a day version of that, that doesn't involve a false eyelash, is what we've achieved with at lash'd.” Marc Jacobs said. 

Featuring gold and metallic designs inspired by Jacobs’ love of stripes, the products look also represents the long and defined lashes that can be achieved by using the mascara, the company said.

Each brush contains wavy bristles designed to evenly coat lashes from root to tip for buildable volume and length, as well as a vegan formula with such lash conditioners as biotin peptide, provitamin b5 and plant waxes for a lightweight feel.

Shoppers can find Marc Jacobs Beauty At Lash’d Lengthening and Curling Mascara at marcjacobsbeauty.com, Sephora.com and at marcjacobs.com for $27.