Marc Jacobs latest fragrance celebrates self-love, authenticity

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Marc Jacobs latest fragrance celebrates self-love, authenticity

By Gisselle Gaitan - 07/31/2020

Marc Jacobs International and Marc Jacobs Fragrances, which are part of the Coty family, are unveiling the brand’s latest fragrance.

Perfect Marc Jacobs is an expression of optimism and originality, and was inspired by Jacobs’ own personal mantra, “I am perfect as I am.”

Brought to life through a global advertising campaign, it was created with an inclusive cast of 42 individuals who were partly scoured through an open casting call on social media, the company said.

“I tattooed ‘perfect’ on my wrist to remind me that, when I’m looking at myself and wishing I could be stronger in this way or better at that thing, I can just say no, I’m exactly how I need to be right now,” Marc Jacobs said. “My new fragrance, Perfect, was inspired by my belief that we are all perfect as we are, which is expressed in the campaign through each of our amazing cast members.”

Shot by Juergen Teller with creative direction by Katie Grand, featured in the campaign are Lila Moss, daughter of supermodel Kate Moss; Alek Wek; Akon Changkou; Mei Kawajiri; Margo and Madelyn Whitley; and Nathali Turner among others.

“It was an incredible experience shooting the Perfect Marc Jacobs campaign alongside the full cast,” says Lila Moss. “I absolutely adore the fragrance and the bottle, and I’m so honored and excited to be a part of a campaign with such an important message of self-love and self-acceptance.”

Created by perfumer Dimitille Michalon-Bertier, Perfect by Marc Jacobs contains a comforting floral scent with notes of fresh florals, rhubarb, daffodil, cedarwood and cashmeran, the company said.

At the top of the bottle is a crystal-cut cap crowned with eclectic and multicolored mismatched charms. Each charm, selected by Jacobs, channels a touch of his style into the design.

“We are excited to collaborate with Marc Jacobs to bring his unique, creative vision, and inspiring message of self-love and authenticity to life with the launch of Perfect Marc Jacobs. Like the campaign, this new, unconventional fragrance finds beauty in its diversity and inclusivity, which we believe will resonate on a global scale to become a new icon within the portfolio,” Simona Cattaneo, president of Coty luxury brands, said.