Mars’ M&M’s brand is continuing its ongoing partnership with musician Lil Nas X by debuting a new limited-edition pack of the candies.
Inspired by the shared mission of bringing people together through colorful fun and music, for each purchase of the packs, the brand will donate $5 to Sing For Hope, a nonprofit that uses the power of the arts to create a better world.
Each limited-edition pack includes a custom 1-lb. blend of pastel-colored blue, pink and purple lentils, which in addition to the classic M&M’s “M,” feature Lil Nas X’s face, butterflies and heart graphics.
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“Not only is Lil Nas X one of the most talented, influential musicians of our time, he is a catalyst for self-expression for his wide-reaching and massively diverse fanbase,” said Allison Miazga-Bedrick, Mars Wrigley senior brand director. “The M&M’s brand knew he would be the perfect collaborator to deliver on our purpose of creating a world where everyone feels they belong. We are thrilled to partner with Lil Nas X to support the power of the arts and create a positive societal impact in our society.”
In addition, the pack collaboration will specifically benefit the country’s largest annual public art project, the Sing For Hope pianos, which arranges artist-designed pianos in public spaces to encourage connections through impromptu music making, the companies said.
“Growing up I would have never thought my face would be on M&M’s but here we are, and it’s amazing,” said Lil Nas X. “I can’t wait to share these new M&M’s packs with my fans, and I love that we’re giving back to the art and music communities at the same time.”
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The packs are currently available for purchase online and at the M&M’s store in Times Square, New York.