Mars, Sheila G’s Brownie Brittle debut candy infusion

The new line of treats features crunchy brownie brittle crisps infused with M&M’s Minis.
Gisselle Gaitan
Online Editor
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Brownie Brittle x M&M’s Minis Mashups

Sheila G’s Brownie Brittle has joined forces with Mars’ M&M’s brand to launch a new line of sweets—Brownie Brittle x M&M’s Minis Mashups.

The confections are available in three flavors and feature crunchy chocolatey brownie brittle crisps infused with M&M’s Minis,

[Read more: Reese’s curbs sweet tooth cravings with frozen treats]

Launches include:

  • Brownie Brittle M&M’s Minis: Made for chocolate lovers, each serving features a mix of chocolate and crunchy notes and clocks in at 120 calories per ounce; 
  • Brownie Brittle Blondie M&M’s Minis: Made with a rich blondie brownie taste that contains a base of brown sugar and vanilla that is topped with M&M’s Minis candy pieces, each 1-oz. serving contains 130 calories; and 
  • Brownie Brittle Gluten Free M&M’s Minis: The gluten-free option is topped with crunchy M&M’s Minis and contains 130 calories per 1-oz. serving. 

“Brownie Brittle is thrilled to partner with Mars on not one, but three delicious mashups with the iconic M&M’s candy brand,” said Ashley Dawkins, vice president of marketing at Sheila G’s Brownie Brittle. “We wanted to ensure there was an option for everyone to enjoy this sweet craveable snack.”

[Read more: Mars’ M&M’s, Dove and Twix sweeten up ice cream aisle]

Consumers can find Brownie Brittle x M&M’s Minis Mashups online and at national retailers for a suggested retail price of $3.99.