Mars’ M&M’s, Dove and Twix sweeten up ice cream aisle
Mars is adding a dose of sweetness to the ice cream aisle with its M&M’s, Twix and Dove lines.
The Newark, N.J.-based company announced the launch of three new ice cream innovations, which provide a mix of flavor profiles to satisfy every taste.
[Read more: International Delight heads to Central Perk with ‘Friends’-inspired coffee creamer]
New product additions include:
- M&M’s Cookies and Cream Ice Cream Cookie Sandwiches: It is made with a combination of M&M’s chocolate candies, baked chocolate cookies, cookie pieces and ice cream;
- Dove Mini Sticks Vanilla Ice Cream with Dark Chocolate and Almonds: Featuring premium dark chocolate and almonds on a bar, it is a portioned mini-ice cream bar; and
- Twix Cookie Dough Ice Cream: It contains a combination of soft cookie dough bites, chopped Twix bars, vanilla ice cream and a caramel swirl.
“Mars is excited to kick off the New Year by announcing three new, delicious ice cream products,” said Jayesh Shah, Mars ice cream marketing director. “We know that introducing new varieties and flavors of ice cream to fans can bring more moments of happiness, joy and togetherness, which is why we have paired our delicious Mars Ice cream with some of our most iconic brands in the Mars portfolio like Dove, M&M’s and Twix. Our new offerings promise consumers a delicious at-home ice cream experience that can be enjoyed all year long.”
[Read more: M&M’s spotlights dynamic women with limited-edition packs]
Currently, M&M’s Cookies and Cream Ice Cream Cookie Sandwiches, Dove Mini Sticks Vanilla Ice Cream with Dark Chocolate and Almonds and Twix Cookie Dough Ice Cream have begun to hit retail shelves with nationwide availability expected in March.