Featuring a Color Lock Complex formula for long wear that is comprised of high-impact ink pigments and liquid shine boosters, it defies smudging and transfer, and gives users an instant shine finish for extreme long-lasting wear, the company said.
Before applying the lip color, users must first shake the pack for at least five seconds. It can then be swiped to apply, starting at the center of the upper lip and following the contours of the mouth before swiping across the entire bottom lip. The last step is to let the lips dry.
“The Maybelline Super Stay Vinyl Ink Liquid Lipcolor provides that instant shine to my day. With no-budge vinyl color that lasts up to 16 hours, the collection is packed with a variety of shades, from wearable nudes to vibrant bold tones,” said Olga Schakler, assistant vice president of U.S. marketing at Maybelline New York lip and nail. “Vinyl ink was developed with comfort and long-wear benefits in mind, crafted with breakthrough technology that includes special flexible Bio-Mimic Pigments, helping the formula to move with your lips — not against them. The Color Lock Complex makes this formula budge-resistant.”
Available in 10 shades — lippy, peachy, coy, red-hot, unrivaled, cheeky, witty, capricious, wicked and royal — Maybelline New York Super Stay Vinyl Ink Liquid Lipcolor retails for $11.99 online and at mass-market retailers nationwide.
In addition, consumers can find the lip color in five exclusive rose tones, which were inspired by the bold and edgy attitude of New York City, at Target. The Super Stay Vinyl Ink Rogue Rose collection includes moody, hot, restless, eccentric and dainty at $11.99 each.
All shades will be available at all mass market retailers in June, the company said.