Met-Rx’s Big 100 line intros new flavors, granola bars

Met-Rx is broadening its Big 100 product line with the introduction of granola bars and two new flavors. 

The new flavor additions include blueberry cobbler and mint super cookie crunch, which feature 30 g of its Metamyosyn protein, and come in a four-count box, per the brand. 

“Met-Rx is committed to delivering innovative and delicious options for our consumers, and we are thrilled to introduce two new flavors, Blueberry Cobbler and Mint Super Cookie Crunch to our BIG 100 line,” said Amie Testerman, vice president of marketing at Met-Rx parent 1440 Foods. “These new flavors offer a unique twist on our beloved bars, packed with essential nutrients and our exclusive Metamyosyn protein to keep our consumers fueled and satisfied.”

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The new Big 100 Granola Bars come in chocolate chip and peanut butter chocolate varieties. It is made with such ingredients as rolled oats, pumpkin seeds, flaxseed and sunflower seeds. 

“Additionally, the launch of our BIG 100 Granola Bars fills a crucial gap in the market, providing a nutritious and convenient option perfect for the morning,” added Amie Testerman. “Unlike traditional granola bars, our bars pack 28 grams of protein, offering the nutrition essential to stay energized throughout the day. We're excited to see how these new products will become favorites among Met-Rx fans.”

Consumers can find Met-Rx’s new launches online and at Walmart stores.